Prior to select what you believe is the perfect color off Pantone Colour Books, stop for just a moment and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. The truth is, different colors have different meanings to different people. If you’re not familiar with the cultural significance of your certain color the item, brand, or identity you’re promoting could end up failing before it features a possiblity to pull off! Let’s take a good look at the cultural significance of color in two of today’s emerging economies.
In China, colour red could very well be the most significant. No where is this color more prominent than on the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. It is additionally the colour the Chinese associate with fire, one of the five elements its people believe create exactly what exists in general.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another in the five elements, planet earth, and as such, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s as opposed to Western cultures in which the color white is utilized to symbolize purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. For the reason that wedding represents 81dexrpky beginning of the union of two individuals, the hue red also symbolizes fertility and prosperity. The colour green represents the harvest or even a new beginning and, as in America, green is symbolic of nature. In India green is also the colour employed to honor Islam.
As popular as green is, don’t apply it if you are considering using the services of Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in Latin America, green represents death. But at the center East, green will be the colour of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing an unacceptable color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and make sure you perform your due diligence!